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Dear Readers,

We're looking forward to shiny new copies of Vol. 5/2012 reaching all our subscribers. The cover is from a campaign for the Brazilian rock radio station 91 Rock from JWT, São Paulo. You might recognise Brian Jones of the Rolling Stones in the image!

We also chat to the new D&AD President and graphic design legend Neville Brody. Plus the most exceptional print, TV and digital campaigns from around the world.

To get each issue mailed direct to you, subscribe now.

The Lürzer's Archive Team

Dressed for creative success

Designed by BBDO Moscow for Lürzer's Archive, the "Great Ads. Nobody knows how. Everyone knows where" campaign was a huge success among creatives not only at the Cannes Lions.

At a workshop staged in Cannes, "Great Ads T-Shirts" featuring the familiar Lürzer's Archive credits symbols were unveiled. Those taking part - all dressed in a manner designed to reflect their respective job titles - reenacted the process by which a number of famous ads were created.

A limited number of T-shirts produced especially for this campaign sold out within a very short space of time.

Due to popular demand, we have now decided to offer them as a regular item available through our shop. The inspirational idea behind this could be described as: "Show me your T-shirt and I'll tell you who you are."

Student winners to be crowned

We're really looking forward to presenting the winners of our Students Contest 2012, Jurgen Egger Ochsenius and Dong Hun Lee, with their award. The ceremony will take place at the Cristal Festival 2012 in Switzerland, the brand entertainment and contents summit which runs from 12. to 16. December, with the ceremony being held during the final gala.

Find out more about the winners and the judging process in our recent blog post.


Coming soon – Two new Lürzer's Archive Specials

We're busy putting the finishing touches to two new collections in our celebrated Specials series.

"200 Best American Campaigns 2000-2010" is a compilation of the finest work from North America in Archive since 2000. Exceptional print ads, posters and videos - will your work be featured?

We're also working on "200 Best Digital Artists worldwide" and are accepting submissions until 29th October. If you have a campaign to enter, head to our Submission page now.


Lürzer's Archive Scholarship

Fancy applying for the Lürzer's Archive Scholarship at the Berlin School of Creative Leadership? Here are the details.

 



Spot of the Week
 
Classic Spot of the Week
 
Print Ad of the Week
   
Bodyform 'The Truth'
 
Lemsip 'Croak'
 
Mareol
Carat, London
Golding, Matt
Wainwright, Tom
Maddox, Tiffany
Ahem, Rory
Rubber Republic
Golding, Matt
Ahem, Rory
Golding, Matt
 
Saatchi & Saatchi, London
Johnson, Tim
Turney, Dean
John Clive & Co. London
Clive, John
 
McCann Erickson, Bogota
Moncayo, Andres
Zarate, Alejandro
Samuel Estrada
Eduardo Angel
Moncayo, Andres

Visited our Website recently? Check out some top stories!

Chinese brands are taking the worldwide stage by featuring in Hollywood blockbusters.


"I loved playing with negative space": From design student to viral sensation to becoming the youngest ever Cannes Grand Prix winner, Jonathan Mak Long talks to Lürzer's Archive about his journey, work and media ethics.


What does it take to make it onto the pages of our magazine? Getting on the Cannes Lions shortlist is easier, says editor-in-chief, Michael Weinzettl.


Ali Ali and Maged Nassar – 'the guys behind those Panda Cheese ads' – set up Elephant in Cairo after losing 12 consecutive pitches in Dubai. Now they are the most awarded shop in the region and their clientele has included Sony, Coke and Google. Ali talks to Lürzer's Archive about Egypt's chaotic advertising, silly executions and why he hates the creators of "The Most Interesting Man in the World".



 
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