Ads of the week
Dora Pruzincova is a Copywriter at Y&R, Prague. Her work is featured in Vol. 4/2014 of Lürzer's Archive. She takes on our Q&A and tells us what the next big thing in advertising will be.
The best piece of creative work around at the moment is:
"Not recent, but that headline campaign for Swiss Life. I don’t know why it stuck with me so much - probably because it’s the last 100% copy driven ad I’ve seen...