Ads of the week

Profile More

Dora Pruzincova

Dora Pruzincova

Dora Pruzincova is a Copywriter at Y&R, Prague. Her work is featured in Vol. 4/2014 of Lürzer's Archive. She takes on our Q&A and tells us what the next big thing in advertising will be.

The best piece of creative work around at the moment is:

"Not recent, but that headline campaign for Swiss Life. I don’t know why it stuck with me so much - probably because it’s the last 100% copy driven ad I’ve seen...

More Inspiration

A hair dryer and nifty camera tricks helped make the latest Marks & Spencer 'food porn' spot

Why Matthew McConaughey is having a standoff with a 1,800-pound bull

Shot it, Got it! The genius Instagram game for a Swedish home brand

A ‘world first’ with a billboard made entirely of cake

Big Lebowski fans might never get another sequel, but this Kahlua ad might just do

Ray-Ban's mobile game challenges fans to rescue friends from the clutches of mediocrity

David Fincher gets behind the camera for Gap and has a go at 'normal'

Brutal ad wants Americans to reconsider how prepared they are for a disaster

Channel your inner rat with the 'Rat booth' app from Disneyland Paris

Items per page:

Inside our new magazine issue, plus the story behind the 'Condomania' cover

What's inside our latest 200 Best Illustrators Worldwide book

Google’s digital project lets you explore street art from around the world

The Seven Digital Deadly Sins: Our sinful behaviours in the digital realm

The Levi’s shoppable digital platform shows the lives of young creatives

Vans launches London’s first indoor skate park under a tube station.

How Lexus put on a striking light show using stunt artists

The creative climate in West Africa the rest of the world doesn't know about

The world’s first ever 3D print petition: Dutch can pledge never to ride an elephant again

Items per page: