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Quality was only one criterion for inclusion in this exclusive circle of the very best. Professionalism was a further prerequisite. Only those nominated by an art director or acknowledged ad agency, or those high up the Lürzer's Archive creative ranking, were considered for publication. A total of 5,670 submissions were reviewed by the highly discerning Lürzer's Archive jury. Those who emerged from this critical scrutiny at the top of the stack therefore well and truly deserve the title of the 200 Best Ad Photographers Worldwide. Art directors, art buyers, and copywriters working in agencies around the world were thrilled by the quality of the work in our earlier volumes. The 10,000 copies of issue 2004/05 and the 20,000 copies of issue 2006/07 sold out after only a short time, and copies are now changing hands on amazon.com at prices of up to €180. The print-run for issue 2008/2009 has already been increased to 30,000. But be sure to secure your copy now for just €29.50.
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